Ben and Jerry's: The Inside Scoop Author: Fred "Chico" Lager
Format: Audio Download
Audio Length: 3 hours
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Retail Price: $16.95
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Publisher's Summary: How did Ben Cohen and Jerry Greenfield parlay a $12,000 investment into a multimillion-dollar corporation - and avoid selling their souls along the way? Find out in this fascinating look at the Ben and Jerry's ice cream empire, written by former CEO Fred "Chico" Lager. From its humble beginnings in an abandoned Vermont gas station, the company became one of the most innovative and progressive enterprises on the planet. Not only did Ben and Jerry become wildly successful, they created a fun, humane workplace and proved that big business can still be socially responsible. | 
